Quick Summary: We collect minimal data, never sell your personal information, never store files uploaded through the Print App, and give you full control over any data we hold. This policy explains everything in detail.
1. Who We Are
HiPi Technologies Ltd is a company registered in England and Wales. We operate the HiPi Printer platform, including this website and the HiPi Print App.
Registered Address:
HiPi Technologies Ltd
71–75 Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom
Data Controller Contact:
Email: hi@hpsmartprinter.com
Phone: +44 7478 036444
As the data controller, we are responsible for deciding how and why we process your personal information.
2. Information We Collect
2.1 Information You Provide Directly
- Contact form submissions: Name, email address, phone number, and the message you send us via the Contact page or Support form.
- Support tickets: Details you provide about your printer issue, including device information you choose to share.
- Purchase information: Name, billing address, and email address when you purchase a product (payment card details are processed by our payment provider and never stored by us).
2.2 Information Collected Automatically
- Website usage data: Pages visited, time spent, referring URLs, and general geographic location (country/region level only, derived from IP address).
- Device and browser information: Browser type, operating system, screen resolution, and language preferences — collected anonymously for compatibility and improvement purposes.
- IP address: Logged temporarily for security and fraud prevention purposes, retained for no more than 30 days.
2.3 Print App — What We Do NOT Collect
Files uploaded through the HiPi Print App are processed entirely within your browser. They are never uploaded to our servers, never transmitted over the internet, and never stored. When you close the browser tab, all data is immediately discarded. We have no access to files you upload for printing.
2.4 Cookies
We use a minimal set of cookies. See Section 8 (Cookies & Tracking) for full details.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Providing support: To respond to your enquiries, resolve technical issues, and manage support tickets.
- Processing orders: To fulfil product purchases, send order confirmations and invoices, and handle returns.
- Improving our services: To understand how visitors use our website and print app, identify technical issues, and improve the user experience.
- Security and fraud prevention: To detect and prevent abuse, spam, and fraudulent activity.
- Legal compliance: To meet our obligations under applicable UK law.
- Marketing communications (with your consent): To send you product updates, news, or promotions if you have explicitly opted in. You can opt out at any time.
We will never use your personal information for automated decision-making or profiling without your explicit consent.
4. Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases for processing your personal data:
- Contract performance (Article 6(1)(b)): When processing is necessary to fulfil a purchase or provide you with support you have requested.
- Legitimate interests (Article 6(1)(f)): For website analytics, security monitoring, and improving our services — where our interests do not override your rights.
- Consent (Article 6(1)(a)): For marketing communications and non-essential cookies — where we have asked for and received your explicit consent.
- Legal obligation (Article 6(1)(c)): Where processing is required by law, such as keeping financial records for tax purposes.
5. Sharing Your Information
We do not sell, rent, or trade your personal information to any third parties.
We may share your information only in the following limited circumstances:
- Service providers: We work with carefully selected third-party service providers (e.g., payment processors, cloud hosting, email services) who process data on our behalf under strict data processing agreements.
- Legal requirements: We may disclose your information if required to do so by law, court order, or regulatory authority.
- Business transfer: In the event of a merger, acquisition, or sale of our business, your data may be transferred. We will notify you in advance.
- Protection of rights: We may share information where necessary to protect the rights, property, or safety of HiPi Technologies Ltd, our customers, or others.
All third-party service providers are required to maintain appropriate security standards and use your data only for specified purposes.
6. Data Retention
We retain your personal data for only as long as necessary for the purposes described in this policy:
- Support communications: Retained for 2 years from the date of last contact.
- Purchase records: Retained for 7 years to comply with UK tax and financial regulations (Companies Act 2006).
- Website analytics: Anonymised data retained for up to 26 months.
- IP addresses: Deleted after 30 days.
- Print App files: Never stored — deleted immediately when you close the browser session.
- Marketing consent records: Retained until you withdraw consent.
When data is no longer needed, we securely delete or anonymise it.
7. Your Rights Under UK GDPR
Under UK data protection law, you have the following rights:
- Right of access: You may request a copy of all personal data we hold about you (a Subject Access Request or SAR).
- Right to rectification: You may ask us to correct inaccurate or incomplete data.
- Right to erasure ("right to be forgotten"): You may ask us to delete your personal data, subject to certain legal exceptions.
- Right to restrict processing: You may ask us to limit how we use your data in certain circumstances.
- Right to data portability: You may request your data in a structured, machine-readable format.
- Right to object: You may object to processing based on our legitimate interests or for direct marketing.
- Rights related to automated decision-making: You have the right not to be subject to solely automated decisions that significantly affect you.
- Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, contact us at hi@hpsmartprinter.com. We will respond within one calendar month as required by UK GDPR.
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
8. Cookies & Tracking
8.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function correctly and provide analytical information.
8.2 Cookies We Use
- Essential cookies: Required for the website to function. These cannot be disabled. They do not collect personal information.
- Analytics cookies: We use anonymised analytics to understand website usage. IP addresses are anonymised before storage. Set only with your consent.
- Preference cookies: Remember your settings (e.g., language preferences). Set only with your consent.
8.3 Managing Cookies
You can control cookies through:
- Your browser settings (most browsers allow you to block or delete cookies)
- Our cookie consent banner when you first visit
Blocking essential cookies may affect website functionality. Blocking analytics cookies will not affect your ability to use the website.
9. Security
We take the security of your personal information seriously. We implement appropriate technical and organisational measures including:
- HTTPS encryption for all data in transit
- Secure, access-controlled server infrastructure
- Regular security assessments
- Strict access controls for staff — data is accessed only on a need-to-know basis
- Secure data deletion procedures
In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the ICO within 72 hours and, where required, notify affected individuals without undue delay.
10. Children's Privacy
Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected data from a child under 13 without parental consent, we will delete it promptly.
If you believe a child has provided us with personal information, please contact us at hi@hpsmartprinter.com.
11. International Transfers
HiPi Technologies Ltd is based in the United Kingdom. If we transfer your data outside the UK (for example, if a service provider operates internationally), we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements, such as Standard Contractual Clauses (SCCs) or adequacy decisions.
Your data will not be transferred to countries that do not provide an adequate level of data protection without appropriate safeguards being in place.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will:
- Update the "Last updated" date at the top of this page
- Notify registered customers by email
- Display a notice on our website homepage for 30 days
We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy.
13. How to Contact Us
For any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact our Data Controller:
HiPi Technologies Ltd
71–75 Shelton Street, Covent Garden
London, WC2H 9JQ
United Kingdom
📧 Email: hi@hpsmartprinter.com
📞 Phone: +44 7478 036444
🕒 Hours: Monday–Friday, 9:00am–6:00pm (GMT)
You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data protection rights have been breached.